Data-driven insights from 138,784 orders across 18,609 customers to unlock targeted campaign opportunities.
7,620 customers made exactly one purchase and never returned. Of customers who DO convert to a second purchase, 32.3% do so within 30 days. That first month is the critical conversion window. A category-specific post-first-purchase sequence can target that window directly.
Premium buyers ($25-50/item) have the highest average LTV at $, beating both value and luxury segments. The 5,816 customers currently in the $15-25 range represent the natural growth pipeline into this high-value tier.
24.2% of repeat purchases happen within 7 days. Customer-specific replenishment reminders timed to individual cadence can capture this high-frequency behavior.
4,792 customers have ONLY ever purchased Oct-Dec. These are gift/holiday buyers, not lapsed customers. They should be excluded from standard win-back campaigns and instead receive a dedicated gift-buyer calendar starting in September.
Customers who buy one category often buy another at a rate higher than average. These patterns, ranked by lift (how much more likely than chance), point to concrete bundling and email opportunities.
7,316 customers buy Canadian products, generating $1.46M in revenue. Nova Scotia alone accounts for $1.03M across 6,429 customers. Beer buyers are particularly loyal to local: 4,319 craft beer customers also buy Canadian wine.
7,620 customers bought once and never returned. Of those who do come back, 32.3% do so within 30 days. A well-timed follow-up email in that first month, featuring products they'd like, targets that window.
4,371 customers only shop in-store and 11,204 only shop online. Customers who do both spend 4.4x more. Show in-store shoppers the 1,099 products only available online. Invite online shoppers to pickup and tasting events.
Each repeat customer has their own buying rhythm. Someone who reorders every two weeks gets a reminder on day 12. A monthly buyer gets one on day 25. "Time for more [product name]?" timed to when they're actually running low.
1,021 of your highest-spending customers are starting to drift away. The top 200 ($5K+ lifetime spend) warrant a personal phone call. The next tier ($1K-5K) gets a personalized email. The rest get a targeted offer.
4,792 customers only buy around the holidays, likely as gifts. Give them their own email calendar: gift guide in October, curated bundles in November, personalized picks mid-November, gift cards in December. Don't email them the rest of the year.
2,827 budget buyers are ready to try mid-range. 5,816 mid-range buyers are ready for premium ($25-50), where premium customers average $1,566 lifetime spend (LTV). Staff tasting notes on 1,050 products give you the credibility to make the recommendation.
138,784 orders came from customers who started checkout but didn't finish, so the reminder emails are already working. Opportunity: tailor the timing and message by what was in the cart. Orders over $200 may be worth a personal follow-up.
You have hand-written tasting notes on 1,050 products and now we can match them to individual taste profiles. A customer who buys Pinot Grigio from Veneto gets recommendations for similar Italian whites. A Cabernet Sauvignon loyalist gets alerts when new Bordeaux or Napa bottles arrive. 252 varietals, 48 countries, and 266 regions give you the vocabulary for truly personalized picks.
Beer buyers also spend heavily on wine — 4,319 craft beer customers generated $2.76M in Italian wine purchases alone. Spirit buyers who start with whiskey often explore rum and gin next. After a purchase, suggest a category the customer hasn't explored yet, matched to their taste profile: a customer who likes bold, spicy tasting notes in red wine would love a smoky Scotch.
22,102 orders were picked up in-store. These customers chose to walk through the door. Suggest an add-on when they're on the way, follow up after the visit, invite them to tastings, and remind them when it's time to reorder.
Connecting email engagement data (opens, clicks, unsubscribes) to purchase behavior will unlock send-time optimization, content personalization by engagement level, and suppression of disengaged customers from campaign spend.